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The Importance of Good Web Design

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The Importance of Good Web Design




Whether you’re building a new website from scratch or giving your existing site a makeover, it’s essential that you get the design right. Poor-quality website design reflects badly on your company, can damage your reputation, and can result in lost sales or conversions.


In this article, we’re going to look at five key ways that great website design can help you and your business:


1. It gives a great first impression
Evidence suggests that the average internet user will make up their mind about your website in under 15 seconds. That gives you a minimal window of opportunity to capture and keep their attention. No matter how good your service or product might be or how insightful your content is, that’s not going to be enough to hook them. Clear and eye-catching website design is the key—the best way to make visitors pause long enough to appreciate the rest of your site and what you have to offer.


2. It improves your search engine rankings
A good design improves the SEO (Search Engine Optimisation) of your website. This is a collection of content and coding solutions that make your site more visible and attractive to major search engines, such as Google. While much of your search engine ranking is down to quality written content, the design, structure, and visual appeal of the site also factor into Google’s algorithm, not to mention the behind-the-scenes code that plays a significant role in ranking your site higher than those of your competition.


3. You will look professional
A good-looking website isn’t just easy on the eye; it shows visitors that you are serious about what you do. If your site is shoddily put together, potential customers might think you have the same approach to your core business and will give you a wide berth. Conversely, if they see a site that clearly has time and effort invested in it, they will know you are a company they can trust to deliver results.


4. It strengthens your brand
Whether you’re a well-established company or just starting out, your brand is all-important. Everything from your company name and logo to your brand colours and font choice relays a message to your customers. Keeping your brand consistent across all your marketing channels (including your website and social media) makes it more recognisable and means it will linger for longer in your visitors’ minds. Mismatched branding runs the risk of potential customers thinking they’ve come to the wrong company.


5. It creates a better user experience
Good website design isn’t just about the visuals; it’s also about how easy it is to navigate. Back in the day, having any kind of website was impressive enough, and if a customer could find what they wanted, that was considered a bonus. That’s not going to cut it these days! A well-designed website should be structured in such a fashion that it’s easy to navigate from one page to another, ensuring prospective clients have everything they need at their fingertips.


If you run a business in the Greater Manchester area and are ready to take your website to the next level, speak to your local experts. Call CRD Web Design today to see what we can do for you. Call us on XXXX XXX XXXX or send an email to info@crdwebdesign.co.uk to arrange a free consultation.



5. It creates a better user experience
Good website design isn’t just about the visuals; it’s also about how easy it is to navigate. Back in the day, having any kind of website was impressive enough, and if a customer could find what they wanted, that was considered a bonus. That’s not going to cut it these days! A well-designed website should be structured in such a fashion that it’s easy to navigate from one page to another, ensuring prospective clients have everything they need at their fingertips.


If you run a business in the Greater Manchester area and are ready to take your website to the next level, speak to your local experts. Call CRD Web Design today to see what we can do for you. Call us on XXXX XXX XXXX or send an email to info@crdwebdesign.co.uk to arrange a free consultation.

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